Tracking Troubleshooting
Fix broken conversion tracking, missing data, pixel issues, and tracking gaps across all platforms.
17 articles
April 1, 2026
GA4 and Google Ads Showing Different Conversions? Here's Why (And How to Fix It)
Your GA4 says 47 conversions. Google Ads says 62. Neither matches Shopify. Here's why they never agree and how to get them close enough to make real decisions.
April 1, 2026
Google Ads Getting Clicks But No Conversions? Systematic Diagnosis Guide
Your Google Ads campaign has clicks but zero conversions. Here's how to diagnose whether it's a tracking problem, a landing page problem, or an audience problem.
April 1, 2026
Meta CAPI Event Match Quality: How to Get Your Score Above 6.0
Event Match Quality is Meta's grade for your CAPI implementation. Here's what each score means, which parameters move the needle, and how to improve from 3 to 8+.
March 20, 2026
Why Your Meta ROAS Dropped (It Might Not Be Your Ads)
Before you kill that campaign, check your tracking. Most ROAS drops aren't caused by bad ads. They're caused by bad data. Here's how to tell the difference.
March 20, 2026
Shop Pay Is Breaking Your Conversion Tracking (And You Probably Don't Know)
Shop Pay accelerated checkout bypasses your Meta Pixel and Google Ads tags. Here's how it works, what it costs you, and how server-side tracking fixes it.
February 7, 2024
Pinterest Tag Not Firing? Complete Troubleshooting Guide
Your Pinterest Tag isn't tracking conversions or page visits. Learn how to diagnose and fix common issues including installation errors, event setup, and enhanced match.
February 4, 2024
LinkedIn Insight Tag Not Working? Complete Fix Guide
Your LinkedIn Insight Tag isn't tracking visitors or conversions. Learn how to diagnose and fix common issues including CSP blocks, ad blockers, and SPA problems.
February 2, 2024
Enhanced Conversions Not Working? Complete Fix Guide (Google Ads)
Your Google Ads Enhanced Conversions aren't tracking properly. Learn how to diagnose and fix implementation issues for both GTM and gtag.js setups.
January 31, 2024
Shopify GA4 Not Working? Complete Fix Guide (2024)
Your Shopify store's GA4 tracking is broken and you're losing valuable ecommerce data. Here's how to diagnose and fix every common Shopify + GA4 integration issue.
January 29, 2024
GTM Preview Mode Not Working? Complete Troubleshooting Guide (2024)
GTM preview mode won't connect or shows no tags? Here's every fix for preview debug mode issues—from browser settings to container problems.
January 28, 2024
GA4 Data Not Showing Up? Why Your Reports Are Empty (And How to Fix It)
GA4 reports showing no data or zeros? Here's why GA4 data goes missing and how to get your analytics tracking back—from setup issues to processing delays.
January 27, 2024
GTM Not Firing? Complete Debugging Guide (2024)
Your GTM tags aren't firing and you don't know why. Here's the systematic debugging process we use after analyzing 371,000+ containers.
January 24, 2024
GA4 Not Tracking Conversions? Here's Why (And How to Fix It)
Your GA4 conversions are missing or inconsistent. This guide covers the most common causes and exact fixes—from event configuration to attribution settings.
January 23, 2024
TikTok Pixel Not Tracking Conversions? Complete Troubleshooting Guide (2024)
TikTok Pixel showing zero conversions or missing data? Here's how to diagnose and fix TikTok tracking issues—from pixel installation to event configuration.
January 22, 2024
Data Layer Not Working? Complete Debugging Guide for GTM (2024)
Data layer variables showing undefined or events not firing? Here's how to debug data layer issues—from timing problems to structure mistakes.
January 21, 2024
Meta Pixel Not Working After iOS 14? Here's the Complete Fix
iOS 14.5 broke your Meta pixel tracking. Here's exactly what happened, what you need to implement, and how to recover as much conversion data as possible.
January 14, 2024
Why Google Ads Conversions Don't Match GA4 (And What to Do About It)
Your Google Ads shows 50 conversions, GA4 shows 35, and your CRM shows 62. Here's why these numbers never match and how to reconcile them.
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