GA4 Guides
Google Analytics 4 setup, configuration, troubleshooting, and migration guides.
10 articles
April 1, 2026
Meta CAPI Setup Guide: Server-Side Tracking That Actually Works (2026)
Step-by-step Meta Conversions API setup for Shopify, WordPress, and custom sites. Covers gateway, direct integration, and hybrid approaches with deduplication.
April 1, 2026
Shopify Conversion Tracking in 2026: The Complete Setup Guide
Set up GA4, Meta CAPI, TikTok, Google Ads, and server-side tracking on Shopify. Covers checkout extensibility, Shop Pay, and the data you're probably losing.
April 1, 2026
GA4 Bounce Rate vs Engagement Rate: What Changed and Why It Matters
GA4 replaced bounce rate with engagement rate, then brought bounce rate back — but it means something completely different now. Here's what each metric actually tells you.
April 1, 2026
Google Ads Conversion Tracking Setup: Complete Guide for 2026
Set up Google Ads conversion tracking the right way — tags, conversion linker, enhanced conversions, and GA4 import. Covers Shopify, WordPress, and custom sites.
April 1, 2026
WooCommerce Conversion Tracking: Complete Setup Guide (GA4 + Meta + Google Ads)
Set up conversion tracking on WooCommerce with GA4, Meta CAPI, Google Ads, and server-side tracking. Covers plugins, GTM, and manual implementation.
April 1, 2026
GA4 Debug View: How to Test Events Before They Go Live
Use GA4's DebugView to verify events fire correctly before publishing GTM changes. Step-by-step setup for Chrome, GTM preview, and real-time validation.
February 5, 2024
GA4 Custom Events: Complete Setup Guide (With Examples)
Learn how to create and implement custom events in GA4. Covers when to use custom vs recommended events, GTM setup, event parameters, and reporting.
February 3, 2024
Cross-Domain Tracking in GA4: Setup Guide & Troubleshooting
Learn how to properly configure GA4 cross-domain tracking. Covers when you need it, GTM setup, referral exclusions, and why your cross-domain tracking might not be working.
January 26, 2024
How to Set Up GA4 Ecommerce Tracking: Complete Step-by-Step Guide (2024)
Set up GA4 ecommerce tracking correctly the first time. This guide covers the complete implementation—from data layer setup to purchase tracking and reporting.
January 19, 2024
GA4 vs Universal Analytics: Key Differences Explained (2024)
Understand the fundamental differences between GA4 and Universal Analytics. Data models, reports, metrics, and what changed in the migration.
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