GA4 Guides
Google Analytics 4 setup, configuration, troubleshooting, and migration guides.
20 articles
April 1, 2026
GA4 Attribution Settings: Which Model Should You Use?
GA4 lets you configure attribution models, lookback windows, and conversion credit. Here's how each setting changes your reports and which configuration actually matches your business.
April 1, 2026
GA4 Audiences: Build Remarketing Lists That Actually Convert
Create GA4 audiences for Google Ads remarketing that go beyond 'all visitors.' Segment by behavior, purchase history, and engagement to lower CPA and increase ROAS.
April 1, 2026
GA4 Bounce Rate vs Engagement Rate: What Changed and Why It Matters
GA4 replaced bounce rate with engagement rate, then brought bounce rate back -- but it means something completely different now. Here's what each metric actually tells you.
April 1, 2026
GA4 BigQuery Export: Complete Setup Guide
Set up the free GA4 BigQuery export to access raw event data. Covers project setup, linking, costs, query examples, and when the export is worth it.
April 1, 2026
GA4 Data Retention: What Happens to Your Data After 14 Months
GA4 deletes user-level and event-level data after 14 months by default. Here's what that means, what you lose, and how to keep your historical data.
April 1, 2026
GA4 Debug View: How to Test Events Before They Go Live
Use GA4's DebugView to verify events fire correctly before publishing GTM changes. Step-by-step setup for Chrome, GTM preview, and real-time validation.
April 1, 2026
GA4 Internal Traffic Filter: How to Exclude Your Own Visits
Your team's visits inflate your analytics. Here's how to filter internal traffic in GA4 using IP filters, custom dimensions, and GTM -- without breaking anything.
April 1, 2026
GA4 Funnel Reports: How to Find Where Customers Drop Off
Build funnel explorations in GA4 to see exactly where users abandon your checkout, signup, or lead gen flow. Step-by-step setup with real examples.
April 1, 2026
Google Ads Conversion Tracking Setup: Complete Guide for 2026
Set up Google Ads conversion tracking the right way -- tags, conversion linker, enhanced conversions, and GA4 import. Covers Shopify, WordPress, and custom sites.
April 1, 2026
Google Ads Offline Conversion Import: Track Phone Calls and In-Store Sales
Not all conversions happen online. Import phone calls, in-store purchases, and CRM-closed deals into Google Ads so Smart Bidding can optimize for real revenue.
April 1, 2026
Meta CAPI Setup Guide: Server-Side Tracking That Actually Works (2026)
Step-by-step Meta Conversions API setup for Shopify, WordPress, and custom sites. Covers gateway, direct integration, and hybrid approaches with deduplication.
April 1, 2026
Shopify Conversion Tracking in 2026: The Complete Setup Guide
Set up GA4, Meta CAPI, TikTok, Google Ads, and server-side tracking on Shopify. Covers checkout extensibility, Shop Pay, and the data you're probably losing.
April 1, 2026
What Are UTM Parameters? A Beginner's Complete Guide
UTM parameters tell analytics tools where your traffic comes from. Here's what they are, how they work, when to use them, and the mistakes that break your attribution.
April 1, 2026
What Is Enhanced Ecommerce? GA4 Ecommerce Tracking Explained
Enhanced ecommerce tracking shows you exactly how customers shop on your site -- what they view, add to cart, and buy. Here's how it works in GA4.
April 1, 2026
What Is GA4? Google Analytics 4 Explained
GA4 is Google's current analytics platform. If you have a website, you need it. Here's what it does, how it works, and why it replaced Universal Analytics.
April 1, 2026
WooCommerce Conversion Tracking: Complete Setup Guide (GA4 + Meta + Google Ads)
Set up conversion tracking on WooCommerce with GA4, Meta CAPI, Google Ads, and server-side tracking. Covers plugins, GTM, and manual implementation.
February 5, 2024
GA4 Custom Events: Complete Setup Guide (With Examples)
Learn how to create and implement custom events in GA4. Covers when to use custom vs recommended events, GTM setup, event parameters, and reporting.
February 3, 2024
Cross-Domain Tracking in GA4: Setup Guide & Troubleshooting
Learn how to properly configure GA4 cross-domain tracking. Covers when you need it, GTM setup, referral exclusions, and why your cross-domain tracking might not be working.
January 26, 2024
How to Set Up GA4 Ecommerce Tracking: Complete Step-by-Step Guide (2024)
Set up GA4 ecommerce tracking correctly the first time. This guide covers the complete implementation—from data layer setup to purchase tracking and reporting.
January 19, 2024
GA4 vs Universal Analytics: Key Differences Explained (2024)
Understand the fundamental differences between GA4 and Universal Analytics. Data models, reports, metrics, and what changed in the migration.
Get help with your tracking.
Our free scan identifies broken tracking, missing tags, and data gaps in under 60 seconds.
Free Tracking Scan