Free Tools
Marketing Tools
Free tools to build, measure, and debug your marketing campaigns. No signup, no paywall.
UTM Campaign URL Builder
Generate properly tagged campaign URLs. Auto-formats parameters, shows GA4 dimension mapping, prevents common mistakes.
UTM parameters, campaign tagging, attributionROAS Calculator
Calculate return on ad spend, profit margins, and compare your performance against industry benchmarks across 8 verticals.
Return on ad spend, profit, ad performanceGA4 Event Names Reference
Searchable reference of all GA4 events — automatically collected, recommended ecommerce, lead gen, and custom events with parameters.
GA4 events, parameters, ecommerce trackingAd Budget Calculator
Calculate your ideal ad budget based on target CPA, conversion rate, and margins. See projected ROAS and break-even analysis.
Ad spend, budget planning, CPA calculatorFree Tracking Scan
Instant audit of your website tracking. Checks GA4, Meta Pixel, consent setup, and server-side tracking in 60 seconds.
Tracking audit, pixel check, GA4 audit