What is tracking visitors on my site?
Lists every analytics and advertising platform firing on the page (GA4, Google Ads, Meta, TikTok, Pinterest, LinkedIn, Microsoft, Snapchat, Hotjar and more), the IDs they use, how they are loaded, and whether a consent banner actually gates them. If you run ads, this is the first thing to check.
Any public page. Try .
What to do about it
The check found it. These are the ways to fix it, keep it fixed, or run the same check for every business you serve.
TagFrog Pro
Server-side tracking, consent and every ad platform API, proven with a real test order and kept current. Watch included when it launches.
See TagFrog ProWatch
Re-runs this check every week and emails you the moment the answer changes: site down, tag gone, score dropped, certificate expiring.
Join the waitlistWebsite
No website yet? $499, live in two days, or rebuild a tired one for the same price. Hosting and TagFrog on from day one, Watch when it launches, changes by chat, never a call. Have an agency? They can resell this.
Get online, $499OpsBlu
This same check, run for every local business in a territory. Leads with a reason to call, as CSV, API and MCP.
Go to opsblu.comWhat we check
- Analytics and ad pixels detected, with measurement / pixel IDs
- Loaded directly, through GTM, or both (duplicates)
- Consent management platform present and whether tags wait for it
- Google Consent Mode v2 defaults
- Server-side endpoints (first-party collection, Conversions API hints)
- Platforms you advertise on that have no pixel at all
Cost of one run: 1 fetch. Results for the same URL are kept for a few minutes, so running twice is free and instant.
Questions
Why does my ad platform report fewer conversions than my store?
Browser pixels are blocked by ad blockers and Safari, and they miss anything that happens after the tab closes. Platforms typically see 60 to 80 percent of real conversions. Server-side tracking through a Conversions API closes most of that gap.
What does Consent Mode v2 change?
Since March 2024, Google needs consent signals to use EU visitor data for ads. Without Consent Mode, Google Ads loses remarketing audiences and conversion modelling for those visitors. The audit shows whether the defaults are set before tags load.
Is having a pixel I do not use a problem?
Yes, on three counts: it slows the page, it leaks visitor data to a vendor you have no contract with, and under GDPR or CCPA it is a tracker you have to disclose. Remove tags you cannot name an owner for.