Platform Expertise

WordPress & WooCommerce Tracking

Plugin conflicts, caching issues, and page builder quirks. We've seen them all.

Free Site Scan Read: WordPress GTM Guide

Common WordPress Tracking Problems

WordPress flexibility creates unique tracking challenges.

Caching Breaks Tracking

Problem: Page caching plugins serve cached pages without fresh tracking data, causing missing or duplicate events.

Solution: Configure cache exclusions for GTM, use fragment caching, or implement server-side tracking.

Plugin Conflicts

Problem: Multiple analytics plugins or themes with built-in tracking create duplicate tags and conflicting data.

Solution: Audit all plugins for tracking code, consolidate to GTM, and remove redundant integrations.

WooCommerce Events Not Firing

Problem: Product views, add-to-cart, and purchase events aren't tracked due to incorrect data layer setup.

Solution: Implement proper WooCommerce data layer with GTM4WP or custom integration.

Page Builder Tracking Issues

Problem: Elementor, Divi, and other page builders handle forms and clicks differently, breaking standard tracking.

Solution: Use custom event listeners or builder-specific tracking configurations.

AJAX Cart Problems

Problem: Add-to-cart events don't fire when using AJAX carts because no page reload triggers GTM.

Solution: Push data layer events on AJAX success callbacks or use mutation observers.

Admin Traffic in Reports

Problem: Your own visits while logged in pollute analytics data.

Solution: Filter admin traffic using GTM triggers or GA4 internal traffic filters.

GTM Plugin Comparison

Choosing the right plugin matters. Here's what we recommend.

GTM4WP

The most popular GTM plugin. Provides a complete WooCommerce data layer and basic event tracking.

Recommended for most sites

Site Kit by Google

Official Google plugin for Analytics, Search Console, and AdSense. Limited GTM support.

Good for basic GA4 only

Pixel Your Site

Comprehensive pixel management for Meta, Google Ads, and more. Built-in WooCommerce support.

Good alternative to GTM

Manual Code

Directly adding GTM snippet to theme or child theme. Most flexible but requires maintenance.

Best for custom implementations

WordPress Tracking Services

WordPress + GTM Setup

  • GTM container installation (plugin or code)
  • Proper placement (header vs footer)
  • Preview mode configuration
  • Cache plugin compatibility

WordPress + GA4 Integration

  • GA4 measurement configuration
  • Enhanced measurement setup
  • Site search tracking
  • File download tracking

WooCommerce Ecommerce

  • Complete ecommerce data layer
  • Product impression tracking
  • Cart and checkout events
  • Purchase conversion tracking

Ad Platform Integration

  • Meta Pixel + CAPI setup
  • Google Ads conversion tracking
  • Enhanced conversions implementation
  • Form submission tracking

WooCommerce Tracking Deep Dive

WooCommerce requires specific data layer events to track the full customer journey:

Event When It Fires Key Data
view_item_list Category/shop pages Product array with IDs, names, prices
view_item Product detail page Single product details
add_to_cart Add to cart button click Product + quantity
begin_checkout Checkout page load Cart contents + value
purchase Thank you page Order ID, revenue, items

Missing any of these events means gaps in your funnel analysis and broken ad optimization.

WordPress Tracking Resources

Guide

WordPress GTM Setup

Complete guide to installing and configuring GTM on WordPress.

 Tutorial

GA4 Ecommerce Tracking

Implementing the full GA4 ecommerce event schema.

 Troubleshooting

Data Layer Issues

Fix common data layer problems on WordPress sites.

 FAQ

GTM FAQ

Common questions about Google Tag Manager setup.

Get Your WordPress Site Scanned

We'll identify tracking issues, plugin conflicts, and missing events—then show you how to fix them.

Free GTM Scan