WooCommerce Tracking Setup

Duplicate Purchase Events

Thank-you page refresh fires the purchase event again, double-counting revenue.

Add order meta flag or session check to prevent re-firing on page reload.

Plugin Conflicts

Multiple tracking plugins (MonsterInsights + PixelYourSite + GTM4WP) create duplicate events.

Use ONE data layer solution (GTM4WP recommended) and route all tags through GTM.

AJAX Add-to-Cart Not Tracked

Add to cart events don't fire when using AJAX carts or quick-add buttons.

Hook into WooCommerce's JS cart API events or use a data layer plugin that handles AJAX.

Checkout Page Events Missing

begin_checkout and add_payment_info events don't fire on custom checkout flows.

Implement data layer pushes via WooCommerce action hooks (woocommerce_before_checkout_form).

Server-Side Tracking Not Configured

Ad blockers prevent 20-40% of browser-side events from reaching ad platforms.

Implement Meta CAPI, Google Enhanced Conversions, or TikTok Events API via server-side hooks.

Consent Banner Blocking Events

Consent banner fires after tracking tags, or doesn't properly gate marketing tags.

Implement Consent Mode v2 with proper tag sequencing — consent initialization must fire first.

WooCommerce + GA4

• + GA4 Measurement Protocol integration
• + Full ecommerce event tracking (view_item through purchase)
• + Duplicate purchase prevention
• + Enhanced measurement configuration

WooCommerce + GTM

• + GTM container + GTM4WP data layer setup
• + Custom event triggers for AJAX carts
• + Server-side GTM deployment
• + Consent Mode v2 integration

Ad Platform CAPI

• + Meta Conversions API via WooCommerce hooks
• + Google Ads Enhanced Conversions
• + TikTok Events API integration
• + Cross-platform event deduplication

Consent & Privacy

• + CMP integration (Complianz, CookieYes, Cookiebot)
• + Consent Mode v2 for Google services
• + GDPR-compliant data layer
• + Cookie consent testing & validation