WooCommerce Tracking Setup

Duplicate Purchase Events

Thank-you page refresh fires the purchase event again, double-counting revenue.

Add order meta flag or session check to prevent re-firing on page reload.

Plugin Conflicts

Multiple tracking plugins (MonsterInsights + PixelYourSite + GTM4WP) create duplicate events.

Use ONE data layer solution (GTM4WP recommended) and route all tags through GTM.

AJAX Add-to-Cart Not Tracked

Add to cart events don't fire when using AJAX carts or quick-add buttons.

Hook into WooCommerce's JS cart API events or use a data layer plugin that handles AJAX.

Checkout Page Events Missing

begin_checkout and add_payment_info events don't fire on custom checkout flows.

Implement data layer pushes via WooCommerce action hooks (woocommerce_before_checkout_form).

Server-Side Tracking Not Configured

Ad blockers prevent 20-40% of browser-side events from reaching ad platforms.

Implement Meta CAPI, Google Enhanced Conversions, or TikTok Events API via server-side hooks.

Consent Banner Blocking Events

Consent banner fires after tracking tags, or doesn't properly gate marketing tags.

Implement Consent Mode v2 with proper tag sequencing, consent initialization must fire first.

WooCommerce + GA4

• + GA4 Measurement Protocol integration
• + Full ecommerce event tracking (view_item through purchase)
• + Duplicate purchase prevention
• + Enhanced measurement configuration

WooCommerce + GTM

• + GTM container + GTM4WP data layer setup
• + Custom event triggers for AJAX carts
• + Server-side GTM deployment
• + Consent Mode v2 integration

Ad Platform CAPI

• + Meta Conversions API via WooCommerce hooks
• + Google Ads Enhanced Conversions
• + TikTok Events API integration
• + Cross-platform event deduplication

Consent & Privacy

• + CMP integration (Complianz, CookieYes, Cookiebot)
• + Consent Mode v2 for Google services
• + GDPR-compliant data layer
• + Cookie consent testing & validation