Every ad platform claims your sale. Lattice figures out who actually earned it.
Connect Google, Meta, TikTok, Bing, Search Console, Analytics, and the rest. Lattice untangles the overlap, decides which touch really drove each conversion, and sends the corrected numbers back to the platforms so they stop optimizing on lies.
The numbers don't add up, on purpose.
Google says it drove the sale. Meta says it drove the same sale. TikTok claims it too. Add it up and your platforms report more revenue than you actually made. Every one of them then spends your budget chasing a number that is partly fiction.
What Lattice does.
Give it everything you have. The more sources you connect, the better it works.
- 1
Restitches the journey
It matches scattered clicks and visits back to one real person and one real order, even after cookies, iOS, and ad blockers break the trail.
- 2
Picks the truth
Choose from 15 attribution models, or write your own rules. Last-click, data-driven, position-based, whatever you actually trust.
- 3
Closes the loop
This is the part almost no one does. Lattice sends the corrected conversions back into each platform's reporting feed, so Google and Meta start optimizing on what really happened instead of what they guessed.
Glass box, not black box.
Most tools hand you a confident number and hide the math. Lattice shows the number and its receipts: which platforms claimed the sale, what got deduplicated, how confident it is, and what is still missing. When the picture is incomplete, it tells you, instead of pretending.
We built Lattice to run our own ad agency.
It is how we fix attribution for clients instead of trusting the platforms' self-reported numbers. Now you can run on it too.
Running your own ads
Connect your platforms, get one honest view of what works, and let the corrected data push back to them automatically.
Already using TagFrog
Add Lattice to restitch and correct your data on the fly, the same way we do for ourselves. TagFrog feeds the clean server-side events. Lattice turns them into the truth.
See TagFrog →See what your ads are really doing.
Connect your platforms and get one honest number, with the receipts to back it up.
Talk to us about Lattice