advertising
15 articles
Measuring account progression makes the attribution conversation obsolete
Forget attribution - tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to measure what’s driving revenue. The p
More AI for the Gmail inbox isn’t the end of email marketing
Google’s AI is changing Gmail. What does it means for your campaigns? Time to adapt and stay relevant - again. The post More AI for the Gmail inbox isn’t the en
Performance Max updates and other product news for January 2026
Get updates on Performance Max and Audience ads features in our first product roundup blog for 2026.
How to scale marketing performance with agentic AI
Want to scale marketing performance? Agentic AI helps you move faster, think smarter and turn automation into real advantage The post How to scale marketing per
All In on AI: The Future of Marketing in Asia-Pacific
Explore how generative AI is transforming marketing - driving faster production, smarter insights, and new creative potential across today’s leading agencies
5 ways to improve marketing measurement in 2026
Can your measurement systems stand up to leadership’s toughest questions about impact, incrementality and decision-making? The post 5 ways to improve marketing
In 2026, human connection becomes marketing’s real advantage
As AI floods marketing with speed and scale, real competitive advantage in 2026 will come from doubling down on trust, empathy and human connection. The post In
Conversations that Convert: Copilot Checkout and Brand Agents
Announce Brand agent and Instant checkout, highlighting product functionality, brands and partners using the product, and how to join/sign up.
Microsoft Advertising, Publicis Media Exchange (PMX) and Epsilon Unveil Data-Driven Breakthrough at CES
At CES 2026, Microsoft Advertising joins Publicis PMX and Epsilon to unlock precision audience targeting with integrated identity data, driving 2X ROAS.
From Discovery to Influence: A Guide to AEO and GEO
Explore how brands win in AI-driven discovery with AEO vs. GEO strategies, key data pathways, and actions to boost visibility and consumer choice.
How brands can get noticed in ChatGPT and Google’s AI Overviews
Want your brand to show up in ChatGPT or Google’s AI Overviews? Focus on authority, SEO, and citations to boost your chances of being included in AI-generated r
Pop quiz: Connecting with last-minute buyers in December and beyond
Unlock AI-powered tips to reach last-minute holiday shoppers, keep campaigns fresh, and drive results into January with Microsoft Advertising.