March 2025
8 articles published
Google Analytics Unique Visitors Guide
MeasureSchool Google Analytics Unique Visitors Guide Last Modified on March 26, 2025 Total users, active users, new users, returning users, sessions, and the li
Top 10 Landing Page Metrics to Track
MeasureSchool Top 10 Landing Page Metrics to Track Last Modified on March 19, 2025 If websites are like shops, then landing pages are the displays that shoppers
Enriching sGTM with Firestore COGS Data: The Complete Guide to Multi-Product Purchases
Learn how to send product margin and cost of goods sold (COGS) data from Firestore to server-side Google Tag Manager. Compare four approaches with implementation details, tradeoffs, and recommendations.
Case Study: Removing GTM from Lighthouse Performance Impact
How we optimized a client's Google Tag Manager implementation to eliminate its performance footprint while maintaining 98%+ data collection accuracy - turning a 50% load impact into near-zero.
Why Your Lighthouse Score Varies by 3-5 Points Across Different Systems
A technical deep-dive into how operating system architectures, floating-point precision, and discrete math implementations cause measurable variations in Lighthouse performance scores - even when testing identical websites.
Matomo 5.3.1
See the latest changes in Matomo.
How to Measure Content Performance
MeasureSchool How to Measure Content Performance Last Modified on March 19, 2025 If you believe measuring content performance is just about checking numbers in
The Real-World Guide to Web Analytics in Digital Marketing
MeasureSchool The Real-World Guide to Web Analytics in Digital Marketing You’ll discover how web analytics can transform raw data into digital gold. Learn what