BigCommerce Google Analytics Integration
Complete guide to setting up Google Analytics 4 (GA4) on your BigCommerce store for comprehensive ecommerce and user behavior tracking.
Getting Started
Choose the implementation approach that best fits your needs:
GA4 Setup Guide
Step-by-step instructions for installing GA4 on BigCommerce, including native integration and custom implementation options.
Ecommerce Tracking
Implement enhanced ecommerce tracking to capture product views, add-to-cart events, purchases, and more.
Custom Event Tracking
Track custom interactions beyond standard ecommerce events, including form submissions, clicks, and user engagement.
Why GA4 for BigCommerce?
GA4 provides powerful ecommerce analytics capabilities:
- Customer Journey Insights: Understand how users discover and interact with products
- Revenue Attribution: Track which channels and campaigns drive sales
- Product Performance: Analyze which products perform best
- Funnel Analysis: Identify where customers drop off in the purchase process
- Audience Building: Create remarketing audiences based on behavior
Implementation Options
| Method | Best For | Complexity |
|---|---|---|
| Native Integration | Basic tracking needs | Simple |
| GTM Implementation | Advanced tracking, multiple platforms | Moderate |
| Custom Stencil Code | Full control, complex requirements | Advanced |
Prerequisites
Before starting:
- Google Analytics 4 property created
- BigCommerce store admin access
- Basic understanding of ecommerce tracking