Social Image Dimension Issues
What This Means
Each social platform has specific image dimension requirements. Using incorrectly sized images results in:
- Cropped or distorted previews
- Important content cut off
- Pixelated or blurry images
- Inconsistent branding across platforms
Optimal Image Dimensions by Platform
| Platform | Recommended Size | Aspect Ratio | Min Size |
|---|---|---|---|
| Facebook/Meta | 1200 x 630 | 1.91:1 | 600 x 315 |
| Twitter/X | 1200 x 628 | 1.91:1 | 300 x 157 |
| 1200 x 627 | 1.91:1 | 200 x 200 | |
| 1000 x 1500 | 2:3 | 600 x 900 | |
| 400 x 400 | 1:1 | 300 x 200 | |
| Slack | 800 x 418 | 1.91:1 | 250 x 250 |
| Discord | 1200 x 630 | 1.91:1 | 256 x 256 |
How to Diagnose
1. Check Current Image Dimensions
Use browser DevTools:
// Get OG image URL
const ogImage = document.querySelector('meta[property="og:image"]')?.content;
console.log('OG Image:', ogImage);
// Check specified dimensions
const width = document.querySelector('meta[property="og:image:width"]')?.content;
const height = document.querySelector('meta[property="og:image:height"]')?.content;
console.log(`Specified: ${width} x ${height}`);
2. Platform Debuggers
- Facebook: Sharing Debugger shows actual vs. expected dimensions
- Twitter: Card Validator displays image warnings
- LinkedIn: Post Inspector reveals dimension issues
3. Common Warnings
| Warning | Meaning |
|---|---|
| "Image is too small" | Below minimum dimensions |
| "Image could not be loaded" | URL inaccessible or blocked |
| "Image aspect ratio differs" | May be cropped unexpectedly |
General Fixes
Universal Social Image (Recommended)
Create one master image optimized for most platforms:
<!-- Master image: 1200 x 630 (works for Facebook, Twitter, LinkedIn) -->
<meta property="og:image" content="https://example.com/social/default.jpg">
<meta property="og:image:width" content="1200">
<meta property="og:image:height" content="630">
<meta property="og:image:type" content="image/jpeg">
<meta property="og:image:alt" content="Descriptive alt text">
<meta name="twitter:image" content="https://example.com/social/default.jpg">
Platform-Specific Images
For optimal display on each platform:
<!-- Primary OG image -->
<meta property="og:image" content="https://example.com/social/og-1200x630.jpg">
<meta property="og:image:width" content="1200">
<meta property="og:image:height" content="630">
<!-- Twitter-specific (if different) -->
<meta name="twitter:image" content="https://example.com/social/twitter-1200x628.jpg">
<!-- Pinterest-specific -->
<meta property="og:image" content="https://example.com/social/pinterest-1000x1500.jpg">
Safe Zone Design
Design images with a "safe zone" to account for cropping:
+------------------------------------------+
| CROP MARGIN (15%) |
| +----------------------------------+ |
| | | |
| | SAFE ZONE (70%) | |
| | (Critical content here) | |
| | | |
| +----------------------------------+ |
| CROP MARGIN (15%) |
+------------------------------------------+
Safe zone best practices:
- Keep text and logos within center 70%
- Avoid placing important elements near edges
- Test cropping on multiple platforms
Dynamic Image Generation
Generate platform-optimized images dynamically:
Cloudinary:
<!-- Base image with transformations -->
<meta property="og:image"
content="https://res.cloudinary.com/demo/image/upload/c_fill,w_1200,h_630,g_auto/sample.jpg">
Vercel OG:
// app/api/og/route.tsx
import { ImageResponse } from 'next/og';
export async function GET(request: Request) {
return new ImageResponse(
(
<div style={{ width: 1200, height: 630, display: 'flex' }}>
<h1>Dynamic OG Image</h1>
</div>
),
{ width: 1200, height: 630 }
);
}
Imgix:
<meta property="og:image"
content="https://example.imgix.net/image.jpg?w=1200&h=630&fit=crop">
Image Format Recommendations
| Format | Best For | File Size |
|---|---|---|
| JPEG | Photos, complex images | Smaller |
| PNG | Graphics, transparency | Larger |
| WebP | Modern browsers (with fallback) | Smallest |
| GIF | Simple animations | Varies |
Note: Not all platforms support WebP for OG images. Use JPEG or PNG for maximum compatibility.
Verification
Test actual rendering:
- Use each platform's debugger tool
- Share link in private group/DM
- Check on both mobile and desktop
Check image accessibility:
- Ensure image URL is publicly accessible
- Verify not blocked by robots.txt
- Confirm SSL certificate is valid
Monitor with automation:
- Set up regular OG image audits
- Alert on dimension changes
Common Mistakes
| Mistake | Solution |
|---|---|
| Using thumbnails for OG images | Generate dedicated social images |
| Not specifying dimensions | Add og:image:width and og:image:height |
| Using square logos for rectangular slots | Create platform-specific versions |
| Putting text at image edges | Keep critical content in center 70% |
| Large file sizes (>1MB) | Compress images for faster loading |