E-commerce Issues

E-commerce issues impact revenue tracking, conversion optimization, and customer experience. These issues are critical for online stores to identify and resolve quickly.

Issue Categories

Tracking & Analytics

• Product Data Layer Errors
• Checkout Funnel Tracking
• Revenue Discrepancies
• Cart Abandonment Tracking
• Product Impressions
• Promotion Tracking
• Refund Tracking
• Shipping Tracking

Inventory & Data

• Inventory Tracking

Quick Diagnostics

E-commerce Data Layer Check

// Verify product data on page
console.log('E-commerce data:', dataLayer.filter(e =>
  e.ecommerce || e.event?.includes('ecommerce')
));

GA4 E-commerce Events

Verify these events are firing:

• view_item_list
• view_item
• add_to_cart
• begin_checkout
• add_payment_info
• purchase

Related Resources

• Conversion Mismatch
• Events Not Firing
• Structured Data