GoSquared Event Tracking

Event Tracking Overview

GoSquared's event tracking captures user actions and associates them with visitor profiles for comprehensive behavioral analysis.

Basic Event Tracking

Track Events

_gs('event', 'Event Name');

// With properties
_gs('event', 'Event Name', {
  property: 'value',
  another: 123
});

Common Events

// Signup
_gs('event', 'Signed Up', {
  plan: 'Pro',
  source: 'website'
});

// Purchase
_gs('event', 'Purchase', {
  value: 99.99,
  product: 'Premium Plan'
});

// Feature usage
_gs('event', 'Used Feature', {
  feature: 'Export',
  format: 'PDF'
});

User Identification

Identify Users

_gs('identify', {
  id: 'user_123',
  email: 'user@example.com',
  name: 'John Doe',
  custom: {
    plan: 'premium',
    company: 'Acme Inc'
  }
});

Update Properties

_gs('properties', {
  plan: 'enterprise',
  seats: 10
});

Transaction Tracking

Record Transactions

_gs('transaction', {
  id: 'order_123',
  revenue: 99.99,
  quantity: 1
});

With Item Details

_gs('transaction', {
  id: 'order_456',
  revenue: 249.99,
  items: [
    { name: 'Product A', price: 149.99 },
    { name: 'Product B', price: 100.00 }
  ]
});

Page Tracking

Virtual Page Views

For single-page applications:

_gs('track');  // Track current URL

// Or specify URL
_gs('track', '/virtual-page');

Best Practices

• Use consistent event names
• Include relevant properties
• Identify users as early as possible
• Test events before deployment