Platform Overview
What GoSquared Actually Is
GoSquared is a real-time web analytics and customer engagement platform that combines traffic analytics with live chat, customer data, and marketing automation. Founded in 2006 in London, it provides a unified view of your visitors and customers from first touch through conversion and beyond.
Unlike traditional analytics that focus purely on aggregate data, GoSquared emphasizes individual visitor tracking and real-time engagement. You can watch visitors navigate your site live, see their complete history, and engage them through integrated live chat - all from one dashboard.
The platform serves as both an analytics tool and a customer engagement platform, making it particularly valuable for SaaS companies and e-commerce businesses that need to understand and interact with their users in real-time.
Why GoSquared Matters
The real-time nature of GoSquared changes how you respond to visitor behavior. Instead of reviewing yesterday's data, you're seeing what's happening right now. When a high-value prospect is on your pricing page, you know immediately and can engage proactively.
The integration of analytics with live chat and customer data eliminates context-switching between tools. Your support team sees the visitor's complete journey when they open a chat. Your sales team knows exactly which pages a lead has viewed. This context improves every customer interaction.
GoSquared's focus on individual users rather than just aggregate metrics helps you understand your customers as people, not just numbers. This perspective is essential for building lasting customer relationships.
Who It's For
GoSquared is ideal for SaaS companies, e-commerce businesses, and marketing teams that value real-time engagement. The platform works particularly well for businesses with sales-assisted conversion models where timely engagement matters.
Startups appreciate the combined functionality that would otherwise require multiple tools. Growing companies value the customer data platform capabilities. Enterprise teams use it for its real-time intelligence and engagement features.
Key Features & Capabilities
Real-Time Analytics
Watch visitors navigate your site in real-time. See their current page, referral source, location, and device. Track active visitors, page views, and engagement as it happens.
The Now dashboard shows exactly who's on your site right now, enabling immediate action when high-value visitors arrive.
Customer Data Hub
Build profiles for every visitor and customer. Combine behavioral data with CRM information to create complete customer views.
Track events, page views, and custom properties. Segment users based on any combination of attributes.
Live Chat
Engage visitors through integrated live chat. See visitor history and context when conversations start.
Proactive chat triggers let you reach out at key moments. Saved replies and team collaboration features improve response quality and speed.
Traffic Analytics
Traditional analytics metrics with real-time updates. Track page views, sessions, referrers, and conversions.
Compare time periods, filter by segment, and drill down into specific traffic sources.
Automation
Trigger messages and actions based on user behavior. Welcome new visitors, follow up with engaged prospects, or re-engage churning customers.
Email and in-app messaging capabilities extend engagement beyond your website.
Getting Started
Ready to implement GoSquared? Start with our Setup and Implementation Guide.
For tracking custom events, see our Event Tracking documentation.
Explore integrations in our Integrations Guide.