Integration Inventory
- Native integrations: Universal Pixel, UID2.0, Conversion API, The Trade Desk API
- Identity solutions: Unified ID 2.0 (UID2), LiveRamp, ID5, Lotame Panorama ID
- Data warehouse: Snowflake, BigQuery, Amazon S3, Azure Data Lake
- Third-party connectors: Salesforce, Adobe, Oracle, Neustar
- CRM platforms: HubSpot, Marketo, Salesforce Marketing Cloud
- Plan requirements: Partner or advertiser-level API access for advanced integrations
Implementation Playbooks
Universal Pixel Integration
- Deploy TTD Universal Pixel globally across all website pages
- Configure event tracking for conversions, page views, and custom events
- Set up dynamic remarketing with product catalogs
- Enable conversion attribution with customizable lookback windows
- Implement enhanced measurement with first-party data
UID2.0 Integration
- Integrate Unified ID 2.0 for cookieless identity resolution
- Hash and encrypt email addresses on client or server side
- Generate UID2 tokens using The Trade Desk's SDK or API
- Pass UID2 tokens to Universal Pixel for improved match rates
- Enable cross-device targeting and frequency capping
- Configure user opt-out mechanisms and privacy controls
Data Warehouse Export
- Set up automated campaign data exports to Snowflake or BigQuery
- Schedule daily or hourly exports of impression, click, and conversion data
- Build custom attribution models using raw log-level data
- Combine TTD data with CRM and offline conversion data
- Create unified marketing dashboards with cross-platform insights
CRM and Marketing Automation
- Sync customer lists for audience targeting and suppression
- Upload hashed emails for UID2 matching and activation
- Push offline conversion events back to TTD via API
- Build lookalike audiences based on CRM segments
- Implement lead nurturing workflows with TTD campaign triggers
Data Activation
- First-party data onboarding via hashed email lists
- Third-party data activation from marketplace partners
- Dynamic creative optimization using product feeds
- Cross-device audience targeting with UID2 and device graphs
- Retargeting based on Universal Pixel events and custom parameters
- Lookalike modeling using The Trade Desk's AI algorithms
Compliance & Security
- Data processing agreements available through TTD platform terms
- GDPR, CCPA, and privacy framework compliance requirements
- User consent management integration with OneTrust, TrustArc, Cookiebot
- Regular access audits for linked accounts and data connections
- Encryption for all data transfers (TLS 1.2+)
- UID2 opt-out honoring and transparency controls
- Data retention policies configurable per advertiser
Backlog & Opportunities
- Explore server-side Universal Pixel deployment for improved accuracy
- Evaluate Kokai AI integration for predictive audience modeling
- Test cookieless targeting solutions with contextual and UID2
- Implement advanced attribution modeling with offline conversions
- Consider enhanced conversion tracking with deterministic matching
- Investigate privacy-preserving measurement using aggregated reporting