Integration Inventory
- Native integrations: Outbrain Pixel, Conversion API, Amplify dashboard
- Partner integrations: Google Analytics, Adobe Analytics, Segment
- CRM connectors: Salesforce, HubSpot via custom conversion tracking
- Data tools: Outbrain API, Campaign Management API, Reporting API
Implementation Playbooks
Outbrain Pixel + Third-Party Analytics
- Deploy Outbrain Pixel alongside GA4 or Adobe Analytics for unified attribution
- Configure custom conversion events to match existing analytics taxonomy
- Enable cross-domain tracking for multi-site user journeys
Google Analytics Integration
- Install Outbrain Pixel and GA4 tracking code on all landing pages
- Configure custom events in GA4 that mirror Outbrain conversion goals
- Use UTM parameters auto-tagged by Outbrain to track campaign performance in GA4
- Build custom reports combining Outbrain campaign data with GA4 user behavior metrics
Adobe Analytics Integration
- Deploy Outbrain Pixel with Adobe Analytics tags via Adobe Launch
- Map Outbrain conversion events to Adobe Analytics custom events
- Configure processing rules to parse Outbrain campaign parameters
- Create calculated metrics for Outbrain-specific attribution
Segment Integration
- Send conversion events to Outbrain via Segment's server-side tracking
- Configure Segment destinations to forward conversion data to Outbrain
- Leverage Segment's unified customer profiles for improved targeting
- Sync audience segments from Segment to Outbrain for retargeting campaigns
Salesforce & CRM Integration
- Use Outbrain's offline conversion tracking for CRM data
- Upload lead lists from Salesforce to create custom audiences in Outbrain
- Track revenue attribution from Outbrain campaigns to closed deals
- Build automated workflows to sync lead status back to Outbrain
Data Activation
Custom Audiences from Website Visitors
- Install Outbrain Pixel to build retargeting audiences
- Create audience segments based on page visits, time on site, or conversion events
- Layer behavioral data with demographic targeting for precision campaigns
- Exclude converted users to avoid wasted impressions
Lookalike Audiences from Customer Lists
- Upload customer email lists or CRM data to Outbrain
- Generate lookalike audiences based on high-value customer profiles
- Test multiple lookalike models at different similarity thresholds
- Combine lookalike targeting with contextual signals for better performance
Dynamic Content Recommendations
- Integrate product catalogs or content feeds with Outbrain
- Serve personalized content recommendations based on user behavior
- Leverage Outbrain's algorithm to optimize content placement dynamically
- A/B test different content variants to identify top performers
API Integration Patterns
Conversion API Setup
- Implement server-side conversion tracking via Outbrain's API
- Send conversion data directly from your backend to Outbrain servers
- Reduce dependency on browser-based pixels for more reliable tracking
- Enable advanced matching using hashed email or phone data
Campaign Management API
- Automate campaign creation, editing, and pausing via API
- Sync budget adjustments based on performance thresholds
- Build custom dashboards pulling real-time campaign data
- Integrate with internal workflow tools for approval processes
Reporting API
- Pull campaign performance data into data warehouses (BigQuery, Snowflake)
- Build custom attribution models combining Outbrain and other channel data
- Automate daily or weekly performance reports via scheduled API calls
- Integrate with BI tools like Tableau, Looker, or Power BI
Compliance & Security
Data Privacy Considerations
- Ensure Outbrain Pixel implementation complies with GDPR and CCPA
- Configure consent management platforms (OneTrust, Cookiebot) to control pixel firing
- Use hashed PII for enhanced matching in Conversion API
- Document data flows for privacy impact assessments
Brand Safety Controls
- Use Outbrain's publisher exclusion lists to avoid undesirable placements
- Enable brand safety filters to exclude sensitive content categories
- Monitor placement reports regularly to identify and block problematic sites
- Integrate third-party verification tools (IAS, DoubleVerify) if required
Access & Security
- Limit Amplify dashboard access to authorized users only
- Require two-factor authentication for admin accounts
- Audit user permissions quarterly to remove inactive users
- Use API tokens with scoped permissions for automated integrations
Backlog & Opportunities
- Explore Outbrain's native integrations with ecommerce platforms (Shopify, WooCommerce)
- Evaluate server-side GTM for enhanced Conversion API deployment
- Test first-party data integrations using customer data platforms (CDPs)
- Investigate advanced attribution modeling using multi-touch attribution tools
- Consider integrating Outbrain campaign data with marketing mix modeling (MMM) platforms