Integration Inventory
- Native integrations: Floodlight, Campaign Manager 360, Google Analytics 4, YouTube, Display & Video 360 API
- Data warehouse: BigQuery export, Looker integration
- Google Marketing Platform: Seamless linkage with Search Ads 360, Campaign Manager 360
- Third-party connectors: Salesforce Audience Studio, LiveRamp, Oracle Data Cloud
- Plan requirements: Partner-level access required for most integrations
Implementation Playbooks
Floodlight Integration
- Link Floodlight configuration to DV360 advertiser
- Configure conversion tracking with standard and custom Floodlight activities
- Set attribution windows (click and impression lookback periods)
- Enable Floodlight tag deployment via GTM or direct embed
Campaign Manager 360 Integration
- Connect CM360 for unified creative management and trafficking
- Share audiences between DV360 and CM360
- Enable cross-platform reporting and attribution
- Sync Floodlight activities automatically
Google Analytics 4 Integration
- Import GA4 audiences into DV360 for programmatic targeting
- Share conversion events from GA4 to optimize campaigns
- Enable cross-platform measurement with GA4 properties
- Configure audience segmentation based on on-site behavior
BigQuery Export
- Set up automated DV360 data transfer to BigQuery
- Schedule daily or real-time exports of campaign data
- Build custom dashboards using Looker or Data Studio
- Combine DV360 data with other marketing datasets for unified reporting
Data Activation
- Audience sharing between DV360, GA4, and Campaign Manager 360
- First-party data onboarding via Customer Match or data partners
- Retargeting based on Floodlight activity or GA4 events
- Lookalike modeling using DV360's machine learning
- Cross-device targeting with Google's unified user graph
Compliance & Security
- Data processing agreements available through Google Marketing Platform terms
- GDPR and CCPA compliance requirements for audience activation
- User consent management for EU and California users
- Regular access audits for linked accounts and data sources
- Encryption for data transfers between platforms
Backlog & Opportunities
- Explore enhanced conversions using first-party data with Floodlight
- Evaluate Performance Max integration opportunities
- Test contextual targeting solutions for cookieless environments
- Implement server-side tagging for improved data accuracy
- Consider Ads Data Hub for privacy-safe custom analysis